Concept, Design, and Development. All-in-one.
Challenge
Create a unique logo and cohesive brand identity for Vibe, a coffee and book shop, that captures the essence of a cozy, welcoming space for readers and coffee lovers, while standing out in a competitive market.
Goal
Design a logo and brand identity that reflects the calm, creative, and vibrant atmosphere of Vibe, blending the worlds of coffee culture and book appreciation into a visually appealing and memorable concept.
Result
Delivered a modern, minimalist logo featuring a coffee cup integrated with an open book icon, paired with warm, earthy colors and elegant typography. The brand identity successfully evokes a laid-back, intellectual vibe, resonating with Vibe’s target audience and enhancing its market presence.
